Meatcut Steakhaus

A restaurant re-invents itself and its brand

Customer Profile

Meatcut Steakhaus

The restaurateurs from Offenbach intended the complete “reinvention” after taking over an existing restaurant. For this purpose, a new gastronomy concept was developed with professional support, which was to bring to market with the appropriate brand, strategic marketing and specific campaigns. The introduction of the new restaurant should create a sensation and therefore set the mood for a great future for the guests.

  1. Year: since 2015
  2. Topic: Brand, Company
  3. Goal: Customer Experience, Increase number of fans, Customer retention, Increase online presence, Reach the target group, Image work, Increase sales
  4. TG: B2B, B2C, Parents, Women, Men, Multipliers
  5. Industry: Services, Leisure, Hotel/Gastronomy


Re-branding and VIP-Reception Event for the opening of the restaurant


Measures undertaken by Tigergroup

  • Kick-off / marketing strategy workshop with all involved employees and partners, using current creative methods and marketing tools
  • Analysis of the Is-situation
  • Definition of the desired situation (objective), according to prevailing principles and methodologies
  • Development and elaboration of a full strategy paper based on the workshop input and the practical experience of the agency
  • Preparation of the results below
  • Writing brand guidelines according to prevailing methods, including the development and definition of the target group; Tone of voice; Development of a comprehensive brand story
  • Creative development of a corporate design and branding by communication designers
  • Delivered to customer end result: Corporate Identity
  • Brainstorming, operative planning and research
  • Operational implementation of the campaigns
  • Re-launch of the website
  • Planning, organization and implementation of the VIP Reception Event for the reopening
  • Press Work
  • Use of various social media channels


Results of the collaboration


Structured Branding


Successful Opening Event


Guidance in the marketing


Clear brand identity


Revised website


Increased sales

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Tiger Blog

Sven L. Franzen regularly writes for Impulse and Huffington Post about his life as a young entrepreneur and gives tips regarding marketing and sales, successful negotiations as well as solid customer relationships.