Tiger Blog

Wer suchet, der findet

Sie wollen sich über das das aktuelle Tagesgeschehen informieren, suchen das beste Restaurant im Umkreis oder fragen sich, wie hoch…

The Personal Approach

What is a customer persona? A Customer Persona (also called Buyer Persona) is a semi-fictional representative of your target group…

The 360° all-round view

Who only looks straight ahead, will miss something Have you ever been to New York? The Rockefeller Center’s viewing platform…

The Omni Channel Strategy

No “Customer Journey” is like the other The decision-making process of customers all the way to the purchase completion is…

Stories from marketing

Storytelling is brand loyalty through emotions Every day we encounter stories. It began in our childhood when your parents read…

Inbound instead of Outbound

Inbound Marketing – The contemporary marketing-instrument Imagine you’re at an elegant reception in the evening. After animated conversations and a…
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